The Department of Management, Goel Institute of Higher Studies Mahavidyalaya (GIHSM), Lucknow, in collaboration with Swadeshi Jagran Manch, Lucknow, successfully organized an Entrepreneurship Encouragement Programme on campus. The programme aimed to inspire and motivate young minds towards innovation, self-reliance, and entrepreneurship. BBA students of the institute actively participated with great enthusiasm and curiosity. The event was graced by the Chief Guest, Mr. Amit Singh, Prant Pramukh, Swadeshi Jagran Manch, who highlighted the importance of entrepreneurship in building a self-reliant India. Eminent speakers shared their valuable insights and practical experiences on entrepreneurship, encouraging students to think beyond conventional career paths and explore opportunities as future job creators. The programme was conducted under the able guidance and supervision of Dr. Santosh Pandey, Principal, GIHSM, whose support and motivation played a vital role in its success. The event concluded with an interactive session where students discussed their entrepreneurial ideas, showcasing the zeal and determination to contribute meaningfully to society and the economy. Such initiatives not only broaden students’ vision but also strengthen their confidence to take bold steps in the world of business and innovation.